Harmonizing various brands under one umbrella in the same booth while maintaining an overall aesthetic but still spotlighting each brand is a challenge we are too familiar with. However, every booth has its challenges. This time we were tasked with designing a modular booth was able to break down from a 10 x 30 to a 10 x 20 and a 10 x 10 and eventually transform into a 20 x 20. With this in mind, we needed to make sure we created an original booth that worked with its intention and had the ability to adapt to it’s new settings. That’s why we moved forward with our beMatrix system that allowed that malleability.